BlueStone Jewellery and Lifestyle Limited

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About the Company

Established in 2011, BlueStone is a leading contemporary lifestyle jewellery brand, specialising in diamond, gold, platinum, and studded pieces. As a digital-first direct-to-consumer (DTC) brand, BlueStone provides a seamless omnichannel experience, ranking as the second-largest digital-first jewellery brand in India by revenue for Fiscal 2024. Products are accessible via the website, mobile app, and a network of 203 stores across 86 cities in 26 states and union territories as of 30 June 2024, reaching over 12,600 PIN codes nationwide. Renowned for being a design-led brand, BlueStone offers a diverse range of jewellery designs tailored to various occasions and preferences. The focus is on creating unique, modern styles for women, men, and couples aged 25 to 45, who often discover brands through social media and online channels.