S D Retail Limited

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About the Company

Incorporated in 2004, SD Retail is in the business of designing, manufacturing, outsourcing, marketing, and retailing sleepwear under the brand name “Sweet Dreams”. The company’s sleepwear products include Pyjamas, Night Sets, Nighties, T-shirts, etc. The products mainly cater to men and women across all age groups including kids (from age 2 to 16 years) and fit that are suitable to various body types and physiques. In addition, it offers adjacent categories such as loungewear, workout wear, athleisure, and work leisure pants. The company sells its products through distributors, exclusive brand outlets (EBOs), and multi-brand outlets (MBOs) located across various states and union territories in India. It also sells its products through e-commerce platforms such as Myntra, AJIO, Nykaa, Flipkart, Amazon, and its website. In the past two years, it has undertaken the journey of building a network of 33 existing exclusive brand outlets (EBOs).